In 2024, the global automotive market showed impressive results, with Tesla standing out with the Model Y as the best-selling car in the world. The Model Y, which is the brand’s second most affordable car, repeated the success of the previous year, with 1.09 million units registered. Although this number was slightly lower than in 2023, when 1.22 million units were sold, the popularity of the model continues to grow. The data was collected by the Statista platform, which provides detailed information on the market’s performance.
In the United States, the price of the Model Y is approximately US$ 31,490, which is equivalent to around R$ 182 thousand in direct conversion. Tesla’s cheapest model is the Model 3 sedan, which costs US$ 29,990, or around R$ 173 thousand. This affordability, combined with Tesla’s reputation for innovation and technology, contributes to the brand’s continued success in the global market. The combination of competitive pricing and advanced features makes the Model Y a popular choice among consumers.
In second place on the list of best-selling cars is the Toyota Corolla, which won 1.08 million new customers in 2024. The Corolla is known for its reliability and efficiency, features that attract many drivers around the world. The Toyota RAV4 completes the podium with 1.02 million units sold, consolidating Toyota’s presence among the sales leaders. The Japanese brand continues to be a preferred choice for those looking for quality and durability in their vehicles.
Ford’s F-series pickup trucks, which include models such as the F-150, F-250 and F-350, ranked fourth, with 900,000 units sold globally. Pickup trucks are popular in several markets, especially in the United States, where they are often used for work and leisure. The robustness and versatility of these vehicles contribute to their strong demand. Ford continues to stand out in this segment, maintaining a loyal customer base.
The ranking of the top ten best-selling cars in 2024 includes a variety of models, reflecting consumer preferences. In addition to the Tesla Model Y, Toyota Corolla and Toyota RAV4, other notable vehicles include the Honda CR-V, with 740,000 units, and the Chevrolet Silverado, with 640,000. The Hyundai Tucson, with 610,000 units, and the Toyota Camry, with 580,000, also feature on the list. The BYD Song and Volkswagen Tiguan round out the ranking, with 570,000 and 540,000 units sold, respectively.
Toyota remains the leader among automakers, consolidating its position in the automotive market. The Toyota group, which includes the Lexus and Daihatsu brands, sold 10.4 million vehicles in 2024, although this fell by 2.3% compared to the previous year. The main brand, Toyota, alone sold 9.09 million cars, demonstrating its strength in the sector. This consistency in sales is a testament to the quality and reliability of the brand’s vehicles.
The Volkswagen Group, which includes brands such as Audi, Porsche and Bugatti, came in second place, with 8.48 million vehicles sold. However, when considering the Volkswagen brand alone, the number drops to 4.93 million vehicles. Volkswagen had a mixed performance across different markets, with growth in the Americas but a significant decline in China. This dynamic highlights the importance of adaptive strategies in a constantly changing global market.
The big surprise of 2024 was BYD, which reached ninth place among automotive groups and third overall among brands. With more than 3.80 million vehicles registered, BYD stood out in the electric and hybrid vehicle segment. BYD’s growth reflects the growing demand for sustainable alternatives in the automotive market. The overall ranking of automotive groups and brands that sold the most cars in 2024 demonstrates the competitiveness and evolution of the sector, with new brands gaining prominence and consolidating their positions.
